Introduction to Radio

 BBC Sounds


Read this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?

It talks about having dozens of stations reaching more than 34 million people a week whereas BBC 2 reaches 15 million listeners a week.

2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?

3% of under-35s use the iPlayer catch-up radio app.

3) What is BBC Sounds?  

It is a new app and website that brings radio livestreams, catch-up services, music mixes and podcasts together.

4) How do audiences listen to radio content in the digital age?

People listen to radio through Spotify and via voice assistants such as Amazon Alexa.

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

He suggests how they need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract a younger audience.

6) Why does the BBC need to stay relevant?

It needs to stay relevant as  the BBC is really important and valued by licence fee.

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?

It has music, news, drama, documentaries, true crime, comedy and the app lets you click through to any live BBC radio station, but it also offers you other forms of listening, from podcasts to playlists. 

8) How does it link to BBC Radio?

It links as the app lets you click to any BBC radio.

9) What are the criticisms of the BBC Sounds app?

They found the programme information a little tricky to access and that the search isn’t sensitive enough. There's another main problem of there not being  enough content. 

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?

They introduces  5 Live Waco series End of Days and  Beyond Today. These appeal to a younger audience as it explores gripping tales on social media and content that would intrigue them like crime.

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