Film Industry assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW- This is a strong assessment with a couple of useful lessons to push us towards an A grade.

EBI- Question focus is critical for Q3. More focus on Hesmondhalgh would help for example: Q1 needs a tiny bit of revision of regulation.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

Q1: 2/3 -protects audience (children) from certain content

Q2:6/6

Q3:6/9 -Hesmondhalgh: commodification, distribution strategy crash with yesterday with stars like Ed Sheeran and director Richard.

3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

Film festival circuit – particularly the Sundance Film Festival where it was bought by New Line Cinema. Promotion of Blinded By The Light at Sundance Film Festival created a buzz by building and sharing critical acclaim from reviews, industry figures etc.

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.

New technology is opening new ways to distribute films and Blinded By The Light now has an extended slot on Amazon Prime which will bring in some of the money it has lost. However, it remains the perfect example of why the cultural industries are a “risky business” as Hesmondhalgh says.

Blinded By The Light generated great excitement at the Sundance Film Festival which resulted in an all-night auction that saw New Line Cinema pay $15m to distribute the film.

Some industry figures suggested the film was released too closely to Yesterday – another British comedy featuring popular music that was far more successful at the box office.

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