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Music video pre-production

  1)  Music video treatment You may already have a finished music video treatment from your summer project and/or preliminary exercise - definitely use or develop that if it works with your project.  However, you may need to update your treatment or even change it completely now you have finished your preliminary exercise. The  original example from the summer for music video treatments can be found here . Scene 1- Warm tones introduction, no music yet slowly zoom into narrative, phone vibrating and receiving text. Scene 2-  switches to day music starts and s hoe Collab seen here where multiple shots and close ups of the brand on screen. Outside walking around alone. Appeal of distancing yourself from reality. Scene 3-cooler tones a lot of switching back to past memories and then a switch to the performance aspect of me lip-syncing from different angles. Scene 4-going back to cooler tones Siting behind the bathroom door while there is a light on me. Camera is positioned to zoom into me
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Preliminary exercise learner response

  1) Type up your teacher's feedback   in full  plus a summary of the comments you received from other students in the class. Opening shot is brilliant – beautifully constructed. Great to see the brand identity created and included on there too which was part of the brief (even if it didn’t go on screen where you expected it!) Text on screen for title of song is too quick, feels rushed. Some nice artistic shots but I’m not sure the flashback / elements to camera quite work. Perhaps due to audio? I wonder whether to show they are flashbacks in a different way – colour, slow motion or similar?  Are you planning to include some kind of performance element in the final video? WWW:  -video matches the feel of the song -match on action -colour gradient and opening shot -variety of shots -sound effects -shoe sponsorship -logo EBI: -sound on the flash back scenes -dialogue edit out 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, wr
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Music video preliminary

 https://youtu.be/EmT7Ct6Aecs
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Research and planning

1) State the  song  you have chosen for your preliminary exercise. In My Mind 2) Choose at least  three  music videos similar to your concept and watch a clip or more from each. Make  bullet-point notes  on everything you watch, commenting on camerawork, editing and mise-en-scene. Ditto-Newjeans -Imagination filmed vs what is actually happening -olden Tv shows and cd player -shaky hand help film of high school friends and their life style -blog like -multiple shots  from first person -sunlight tint to screen -performance aespect of them dancing -continuous switch from camera to reality -face covers with the camera to create mystery -set in a high school -lot of wide shots establishing multiple school settings and 5 high schoolers -costume originally uniform but change into 200s or even more y2k fits -low and high angles introduced half way through -tilted camera work with high key lighting where sun light used -extreme close up on camera girls eyes multiple times but no face revealed -
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Ignite presentation learner response

1) Type up your feedback   in full   including the ratings out of five for each of the categories.  Research: 5 Music video/magazine concept: 5 Language terminology and theory: 4 Representation: 4 Audience and industry: 5 Delivery: 4 Total: 27/30 Volunteered to go first-brilliant Good juxtaposition of mainstream genre/artist Clear good research into artists, videos, colours Nice idea for music magazine too Delivery quite quick but this is due to having lots to say! Mise-en-scene addressed in detail across multiple slides Camerawork quite brief but editing a real strength Some great ideas in terms of representation and stereotyping- I like the point of gene Brilliant evidence of planning-e.g annotated lyrics Audience addressed across multiple slides-pleasures a particular strength Excellent industry research (record company, similar magazine, publisher etc.) and also you researched into similar artists as part of audience will help here Impressive, comprehensive presentation that is cle
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Summer Project: coursework planning

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1) Research: music videos You need to write a  150-word close-textual analysis  of  SIX  music videos that will inform your production work. The music videos you analyse are up to you but focus on a different aspect of media language for each one (see guidance below).   Music videos Music Video 1: Narrative How is narrative used in the music video and what impact does this have on the audience? Can you apply any narrative theories to the story in the music video? In the music video Seven (feat. Latto) by Jungkook we are presented with a storyline of two lovers who are seen to be having a fight between their chaotic settings. This is followed by where Jungkook continuously follows the girl in order to win her back which sets a vision for the audience on what the lyrics are about. The way the music video is layout makes it feel like we're observing the couple throughout the week or even watching a movie impacting the audience to hope they reconcile to get a happy ending. We can apply
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Radio: Final index

1)   Radio: Introduction to Radio 2)   Radio: BBC Radio 1 Newsbeat 3)  Radio: War of the Worlds
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