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Video rough cut learner response

Video rough cut feedback     Comments & feedback:   There are some strong elements here – good lip-syncing in the performance sections, some creative shots and locations. The challenge now is to work on the overall structure of the video as it feels like you perhaps don’t have enough material for the full three minutes? The brand identity and shoe sponsorship elements are in there but could you make a bit more of them? Great to see you’ve included it though. The non-performance elements are quite patchy – you’ve got some good, creative shots but also some weaker shots. Did you consider adding effects, colour grading or some other post-production element to those sections? Think about what could work with the song here. Generally, I think it’s worth reflecting on the overall three-minute structure when re-editing the final cut. It feels a little like it ends with 30 seconds still to play and I’m not 100% sure if there is a narrative element – is the art room aspect nar...
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Print brief research and planning

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1) Find at least  five  music magazine front covers  (either current or former magazines as many have stopped their print editions) aimed at a similar target audience to your project (mainstream music audience) and research music magazine key conventions. For each one, pick out  one design idea, convention  or   image/text style  that you could use in your own print work.  I like two design ideas from this poster, first the high angle shot taken of Beabadoobee and secondly, the background using graphic arts to create this sort of illusion. I like the font of the text as the way it has been position on the right side making it easier to read alongside the main mage. What makes it better is that the slant given to all the text fits together with the angle the photo was taken. I like Chappell Roans bright makeup and white base that stands out against the dark backgrounds. I like the colour scheme of using pink mixed with black that also can be seen i...
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Statement of Intent feedback and learner response

  Mark: 6   Grade: C   Comments for AQA:   This is a clear statement of intent that comprehensively covers the key concepts of media and uses theory and terminology extensively although without quite the depth or insight for level 4 or 5 in the mark scheme. There is a good concept here that matches the music video / music magazine brief but without being entirely clear in terms of narrative or content. It does target the specified audience appropriately. Media language elements are discussed but without specific description or detail which holds this back from the top levels. It is not clear exactly what the three-minute video will include in terms of narrative. Performance element is mentioned but not explained or expanded on.  Representation and stereotyping is mentioned in places with some interesting ideas but not quite the depth or discussion for top level. Further application of theory and discussion of the stereotypes mentioned could push this towards the...
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Music video pre-production

  1)  Music video treatment You may already have a finished music video treatment from your summer project and/or preliminary exercise - definitely use or develop that if it works with your project.  However, you may need to update your treatment or even change it completely now you have finished your preliminary exercise. The  original example from the summer for music video treatments can be found here . Scene 1- Warm tones introduction, no music yet slowly zoom into narrative, phone vibrating and receiving text. Scene 2-  switches to day music starts and s hoe Collab seen here where multiple shots and close ups of the brand on screen. Outside walking around alone. Appeal of distancing yourself from reality. Scene 3-cooler tones a lot of switching back to past memories and then a switch to the performance aspect of me lip-syncing from different angles. Scene 4-going back to cooler tones Siting behind the bathroom door while there is a light on me. Camera is po...
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